Shimokitazawa 2017

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Shimokitazawa is in constant flux. The unconventionally charming Tokyo neighborhood was named the trendiest neighborhood in the world by Vogue in September 2014. Struggling to find your own unique identity under a title as heavy as that can be a daunting task, and Shimokitazawa has surely had some growing pains. Still, it remains happily colorful and playful.

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The neighborhood is filled with fun and quirky shops and boutiques, as well as some great restaurants

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The atmosphere in Shimokita is decidedly chill, trendy without trying too hard

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If you’re looking to pick up some great treasures at a vintage store, this is the right place!

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Three years after Shimokitazawa was coronated by Vogue editors, and it remains a truly unique spot, perfect for a chill afternoon of shopping and snacking. This trend shows no signs of stopping.

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